Tuesday, August 13, 2013

By Two "______"

It was the month of July, last year, when the seed of Perch Project was sown. My friend, Hazel Karkaria and I slowly and steadily watered the seed, and made it into a sapling. While working on Perch, we had this hope within us that one day this project would shape up as one of those giant trees, and its very roots will be the haven for the animals and birds. A year passed and we are still nurturing that hope. But Perch wasn't the very first act for both of us working together, we studied together and we had worked on many projects before. We churned out an identity for the college graduation in a time when everything seemed done and dusted with our efforts. We worked on Ramabi Book Project where we spent hours shuffling from studio room to Library, interjected with tea breaks at chai kadhe. There were many other projects where we jotted days and nights of work without any compromise. We could work well together. Be it our shared understanding, ethics and thoughts, when put together, it rewarded us in measures that left us satisfied and humble. Time passed, but we sustained this precious hope of working together someday. With Perch, we realised that it's time to shape the ideas we had preserved for so long. 

We knew what we had to do, but putting a name for it was an ordeal. To sum it all up in a few words and make it the name of our studio was no easy fish to catch. We grappled with it for months, feeling dejected and perpetually caught in a cycle of thesaurus rant. We would walk down streets just to catch a local flavour for our name, sit with rounds of tea and coffee, hoping that some caffeine would brew the omnipotent name. All failed, and we had to look back at the end of the tunnel, catch the smell of Rava Dosa batter spreading on the steaming stove and how fondly everyone 'by two-ed' their coffee. 'By Two', the phrase that encompassed it all for us. We always took pride in the fact that it's two friend working together, two people who would stick around through thick and thin. We found that meaning in 'By Two', it was grounded, it was us. Once we knew what to call it, rest was an easy ride. By no means I am underplaying the current of this long tumultuous ocean lying ahead. But we have a boat, we just have to row and grow. 

'By Two' is not only about working together. It's about what we see each other become through this journey. 

Do check our work here - bytwodesign or drop us a line bytwodesign@gmail.com

Do read what Hazel has to say about it - By Two

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